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The Full Story

About

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Curious about working together? Schedule a free call and let’s explore the possibilities.

Communication that empowers leaders, shapes bold cultures, sparks transformation
and inspires people.

Hello & welcome!

So glad you’ve dropped by my digital meeting place!
If you’re working in HR, part of an executive team, leading as a CEO – or steering communication as a director – this space is for you.

What I bring is more than services. It’s about sparking engagement and fuelling action that make a real difference. Together, we can hit ambitious goals, build a brand that stands strong, and create a workplace people are proud to belong to.

Curious to find out more?
Keep scrolling – or book a short intro call and let’s start the conversation!

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Fästpunkt 1

HR Support

Strong communication is the engine that takes HR projects across the finish line – and makes them matter.

Here’s how I can support you:

  • Build a sustainable digital workplace – where wellbeing and productivity go hand in hand

  • Create internal communication that inspires and mobilises – turning employees into true ambassadors

  • Bring the Pay Transparency Directive to life – not just ensuring compliance, but boosting your employer brand

Strategic & Operational Communication

I turn business, project, and operational plans into clear communication strategies and actionable roadmaps that deliver results.
From leading communication projects to creating engaging content, I make sure your message is not only heard – but makes an impact.

 

Coach

I provide individual, group, and team coaching that unlocks potential, fuels motivation, and turns insight into action.

 

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About

My professional journey has given me a broad and inspiring mix of knowledge and experience – all of which shapes the expertise I bring to my clients today.

With a background in Media and Communication Studies, English, French, Pedagogy and Sociology, I’ve always been fascinated by how people connect, learn and grow. Over the years, I’ve complemented this with leadership programmes, coach training, and certification as an HR Business Partner – tools that help me combine strategy with people focus.

For more than 20 years, I’ve worked with communication and marketing in a variety of roles and industries – both as an employee and a consultant. Along the way, I’ve supported leading companies such as Skanska, Tetra Pak, Castellum, Ellevio and Sweden Space Corporation with everything from strategic advice and internal communication to content management and project leadership.

What drives me is simple: helping organisations communicate with clarity, build strong cultures, and achieve results that matter.

For more details, feel free to visit my LinkedIn profile – and let’s connect!

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CLIENT TESTIMONIALS

"I truly enjoy working with Pernilla and have complete trust in her, because she listens first and then takes us on a journey where we gain clearer perspective, the right words, and a concrete action plan to bring more people along. That’s what successful communication is all about – and she is the right partner to make it happen!"

ROBA GAHDBAN 

Head of Sustainable Urban Development & Social Sustainability, Skanska

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